Accent Equity-owned Global Leisure Group further strengthen its position in Central Europe by acquiring four suppliers of leisure concepts
7 June 2021
- Global Leisure Group continues its international expansion by acquiring four suppliers of total leisure concepts
- The acquired companies include Playlife Germany, Playlife Slovakia, HPS Play Company and Theme Works (jointly referred to as “Playlife Group”)
- Through the acquisition of Playlife Group, Global Leisure Group can now provide a better assortment and increased service and support to all current and future customers within Central Europe
Playlife Group has a large footprint within the play & leisure industry in Central Europe, with multiple sales offices in Germany and Austria, and installation and design teams in Slovakia. Playlife Group’s concepts include complete indoor playgrounds, trampoline parks and high-quality adventure concepts.
The transaction brings together companies with the shared mission of delivering high-quality and unique leisure concepts. By combining Playlife Group’s wide sale expertise and Global Leisure Group’s broad offering of high-quality leisure concepts, the group will be well positioned to serve existing and new clients, and to accelerate further expansion.
Jonathan Herrmann, Managing Director of Playlife Germany, sees great potential for the new combined group:
‘It is great to become part of the Global Leisure Group and to access their full range of play concepts. We see a lot of potential for strong growth and becoming the leading one-stop-shop for innovative family entertainment centers.’
By acquiring the Playlife Group, Global Leisure Group further strengthen its position as the international market leader in the play & leisure industry. Mikael Wettergren, CEO of Global Leisure Group, is pleased with the increased possibilities for further expansion:
'The acquisition aligns perfectly with our ambition to grow by strategic acquisitions and becoming the world’s leading supplier of unique leisure concepts. We can now supply even more innovative solutions that provide fun, colorful and safe environments for everyone to enjoy. By combining our know-how, experience, and wide assortment with Playlife Group’s sales-expertise, we are now able to provide a better assortment as well as increased service and support to all current and future customers within Central Europe.'
For additional information, please contact:
Mikael Wettergren, CEO of Global Leisure Group AB, +46 70 922 84 08
Niklas Sloutski, Chairman of Global Leisure Group AB, and CEO and Partner of Accent Equity, +46 70 300 99 59
About Global Leisure Group:
The Global Leisure Group is a market leader in full leisure and play concepts, currently existing out of a collaboration between several well-known leisure organizations. The Global Leisure Group has local presence and distributors all over the world.
https://www.globalleisure.group/
